~ what did i do? ~

In this post I will be detailing the roles I played in the planning and execution of the broadcast and live events.

Broadcast Event – Fawner



Our broadcast event involved Fawner being interviewed and performing an acoustic set for Facebook Live. This event was much easier to plan compared to the live event because we were only working with the one band for a short amount of time. This allowed everyones effort to be focused on the one task.

Facebook Live.

During the event I was responsible for broadcasting the event on Facebook Live. This allowed people to find out more about one of the bands who were performing at the live event the following night, but all from the comfort of their own homes. Using Facebook also allowed people to watch the session even after it had ended, as it would remain on Facebook.

General work.

As a team, we worked together and thought of the questions to ask the band on the day of the broadcast. Doing this allowed Mike to be prepared on the day. We settled on questions such as:

  • How did you become a band?
  • Where did you get the name ‘Fawner’ from
  • Is there any more music to be expected?

The amount of work that had to be carried out for the broadcast event was very limited as it was a minor event compared to some others that have been broadcast.

Live Event – Pre-Crawl


banner for our live event

Booking and paying venues.

As soon as we had the idea sorted for the Pre-Crawl, I immediately started scouting potential venues to use. It was important to find venues that had a flow from one to another, this was to make sure the event had the feel of a bar crawl. I contacted several venues, however, I was often faced with difficulties such as pricing and the day the event was on. Eventually I managed to secure the 3 perfect venues. These were The Frog and Fiddle, 2Pigs and Under the Prom, and this would be the order of the crawl. The Frog charged £80 for the use of their venue, 2Pigs charged £50 and Under the Prom allowed us use of the venue free of charge.


not top quality but it did the job for proof

I was also able to secure some good deals with these venues, including providing shots at The Frog and Fiddle and 2Pigs. Under the Prom offered to provide a free glass of bubbly to each person upon entry along with free entry back into the venue if people decided to return after Propaganda. This was also another deal I was able to secure. Liam, who is in charge of running the Propaganda night at MooMoo Clubrooms, offered us the opportunity to allow free entry to those who attended all three venues along the crawl, and discounted entry to those who attended two. In return, we would promote the Propaganda night by using banners behind the band Fawner, who are being interviewed and performing for our broadcast event the day before.

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email for Liam @ Propaganda discussing entry deals

Liaising with managers for timings for the night and deals

As a way of promoting the event, we had to think of a way of connecting to our audience. One of the ways in which many venues attract their audience is with incentives. We organised with the manager at 2Pigs to allow us to purchase a bottle of Sourz to give out as shots to the first ‘x’ amount of people who came to the venue. This worked, as people rushed from the first venue to the second, stating they had seen the advertisement for the free shot.

I also managed to get a deal with Under the Prom where those in attendance would receive a free glass of bubbly on arrival. On the night however, the venue did not follow through with this offer. This not only made our team look bad, but made themselves look unprofessional and unreliable.

Money Matters

I was also responsible for the money aspect of the whole event.  As shown via the photos below, the receipts show the money we spent planning and organising the event. I had previously looked at various websites to purchase the wristbands from, but many had a larger minimum order number than we needed, which were also at a higher cost. This is why I chose to purchase the wristbands from UK Wristbands Ltd at the cheaper cost of £11.98 for 150. Here you can find the receipts for the Wristband order and the Stamps order.

We also purchased the alcohol that was to give to the artists as a form of payment from a local supermarket, as they had a deal on the drinks we were looking for, resulting in saving us money.

In the future, I would happily purchase the wristband tickets from UK Wristbands Ltd as they were a high quality product for an accurate amount that we needed for the event. Savings could be achieved in the future if artists would be willing to perform for free or for no incentive. This is something that we did not negotiate with the artists, but offer straight up in a way of saying thank you for helping us. However, reflecting on this, many of the artists may have done it for free because it was a way of promoting their music.

Here you can find the table for Costs and Gantt Chart, which show our expenditure, income and roles and times that people were responsible for completing.

Getting artists to sign contracts

One of our big concerns was making sure that all the bands would attend the venues at the right time. Mike spent time creating artist contracts that would be best suited for our event. After he’d done this, myself and Amy went round gathering the signatures of the performers and went over any questions that they had in regards to the contract. We also made sure that the contract had a clause in which if they cancelled they would be charged, as this would put us in a difficult situation.

Leah Bullock contract

Indigo Haze contract

Callum Cutler contract

Dan Walton contract

Joe Davies contract

Fawner contract

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poster for the live event

Schedule for the night of the event and who would be doing what jobs on the night

As there are four members of the Pre-Crawl team, we had to make sure that roles on the night of the event were spilt equally. To make sure this happened, I created a schedule on Excel, naming tasks, venues, times and who was in charge at each point during the day. The whole team was happy with their roles for the whole night, and it worked well overall.


Risk Assessments

Carrying out risk assessments was a major part of planning and executing this event. This had to be done prior to the event to show that we were aware of any issues that may have arisen on the night and how we would deal with them if it was necessary. I had to fill out a risk assessment for each venue, as there were different risks and the level of risk at each.

Each risk assessment can be found below.

RA The frog

RA 2Pigs

RA Under the Prom


*side note

I sent a follow up email to Liam at Propaganda to thank him for allowing us to partner with the brand for the night of our event. I then received the following email from him, explaining how pleased he was with the night and that he would be happy to partner work again in the future

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email from Liam



baby groot’s version of a mic drop

~ pre-crawl – the event ~

As I was brainstorming ideas that could work for a successful event within the live music scene that is already thriving in Cheltenham, I wanted to avoid events that had already happened and that have been overused. I was aware that bar crawls were a popular event amongst students, especially socials. As this has proven popular, to make it fit into the module and incorporate music, adding the live bands would fit the description. As this type of event hadn’t been done before, it was a big risk to take due to the possibility that we could lose money, but the risk paid off and was a big success.

We advertised Pre-Crawl on social media, primarily Facebook, because we knew this would be the main way of attracting our audience. We used the posters to entice individuals as people tend to respond less to plain text, and are more likely to pay attention and remember a picture. This is where we also posted about our drinks deals that had been arranged for on the night. There was a free shot available for the first 30 people to turn up at 2Pigs. The reason we did this deal at the second venue was to ensure that the crowd moved from one venue to the other, as the worry we had was that the number of people would drop at each venue.

Seeing Pre-Crawl being a huge success I can only imagine is the same as a proud parent watching their child on their first day of school. Overall, we managed to sell between 70-80 tickets, with 35 of these being sold online previously from the advertising and promotion we did before the event. Not only did we hit our target for ticket sales, we absolutely smashed it, coming away with a total of £320. After breaking even which covered the costs of venue hire, bouncers and external costs, we made a nice £120 profit. Unfortunately, we were unable to get as many photos as we wanted to because of how busy we all were on the night of the event. We had a much bigger turn out that expected. In hind-sight it may have been better to try and find a photographer to capture what happened on the night.

My main job on the night was being in charge of ticket sales and handing out wristbands to those individuals who had pre-booked their tickets online. I was expecting to carry out some smaller tasks on the night to help the group out, however, the turnout was much larger than we expected meaning I was continuously busy managing tickets on the night.



First up performing at the Frog and Fiddle was Leah Bullock. Her set lasted for 20 minutes and included covers of songs including ‘Everywhere’, ‘Running’, ‘Sometimes I Worry’ and ‘Staying Alive’. After a ten-minute break Indigo Haze took to the stage for 30 minutes. ‘Feel Good’ by Gorillaz and ‘Cake By The Ocean’ by DNCE were amongst the songs they covered excellently on the night. This is the venue where we were the busiest. Before the event started I had pre-stamped around 30 wristbands so I could quickly hand them out. I chose to do this many because we thought the Frog and Fiddle would be the quietist venue as the event started so early, however, this was not enough.

Here you can see a link for one of the live streams at the frog and fiddle


Leah Bullock performing at the Frog and Fiddle


Leah Bullock performing at the Frog and Fiddle

The crowd then moved onto the next venue 2Pigs, where after a few free shots, the crowd were ready for the first act to begin. More new people turned up to 2Pigs, earning the event more money. With drinks in their hands ready for the next act, Callum Cutler took to the stage and sang Castle on the Hill, House of the Rising Sun, Worry and Closer, along with his original song Monday Morning. Another ten-minute break and Dan Walton started his performance. 2Pigs was the venue we needed a big attendance and large drink sales because when we were booking the venue, the manager Chip was concerned that opening up the venue on a Thursday, a day when they are not normally open, wouldn’t be worth it. By the end of the night, Chip mentioned how impressed he was with how the event went, how the team worked and that he would be happy to work with us again in the future. This is something we are currently looking at doing, as this event was such a success.

At around 10:30 the crowd moved onto the final venue which was Under the Prom, where Joe performed his original song ‘Aeroplane’, dedicated his ‘Party in the USA’ cover to his friend and also a Jack Johnson cover. This was only Joes second live performance, meaning he brought in more new people to the crawl as they wanted to see their friend perform. The final act was Fawner, who smashed the night for the last half an hour. After their performance had finished, the crowd departed the venue and moved on to Propaganda at MooMoo Clubrooms, where they were allowed free entry because they completed the crawl by attending all three venues.

Here you can find the link to the live stream of Joe’s performance – Joe Davies


Joe Davies performing at Under the Prom

We did face a few issues at Under the Prom, but I dealt with this in an appropriate and professional manner. Firstly, we were told there would be drinks deals available on the night for those attending, however, this was not the case with individuals having to pay full price for drinks. I was also pulled to one side and was spoken to with some words stronger than the alcoholic drinks there serve, about the fact that I was promoting another venue, even though I had made this perfectly clear when I was organising the event and venue hire and he understood and agreed that this would be fine.

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email from the manager at Under the Prom

Personally, I thought he was rather unprofessional on the night. Comments were made to the band during sound check, stating that their music wasn’t the venues standard sound. However, this is not the bands, nor our fault. The venues team should’ve asked the genre of music the bands were if they were worried about keeping up a certain standard of music.

A statement was also made to my team-mate, in a not so friendly tone. In my eyes this is rather unprofessional, and that if there was a problem, which there was not, it should have been dealt with directly by myself. I have learnt from this experience to be more cautious with venues with organising events.

Another issue we faced on the night was individuals in the team ignoring roles that had been agreed on, not acting appropriately and ignoring the ways in which we had agreed to act prior to the event, subsequently letting the team down. This meant that other individuals had to complete tasks that was not their duty to complete, meaning there was an unfair workload. This has made me more aware of choosing who to work with in future events.

Looking back on the event, I would be happy to create another one. Myself and Amy have been speaking about carrying on the Pre-Crawl brand, by hosting various events across the year, so keep your eyes and ears peeled for exciting news that’s yet to come, the party doesn’t stop here.

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*side note

Here you can see a potential swot analysis of future events that we could produce due to the success of Pre-Crawl. Having these points clearly shown allows us to see where we could thrive and issues we can avoid.

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~ fawner q&a and acoustic set ~

When working on the broadcast event, we all had individual roles on the day of the live broadcast.

Mike had one of the major roles on the day which was interviewing the band ‘Fawner’. Bethan recorded the live stream on a camera, so we would be able to use it later on in or work and to put on our portfolios. There was an issue recording the sound however, so this footage could not be used. Amy live-streamed the set on Instagram Live.

My role was to stream the q&a and acoustic set on Facebook Live. We decided to use the ‘Map Your Gig’ Facebook page. This page was created for another module on the course, but we thought the cross-over would be an ideal opportunity to promote both modules. We chose Facebook live to stream the broadcast because we thought it would reach a wider audience. This is due to the fact that our target market use Facebook as one of their main social medias, people who follow the page get notified when a live stream is started and we would also be able to save the video for use later on in the year.



We broadcast the event at around 2pm on Wednesday 29th March. We chose this time because it was easiest for the band and the team, as we had to factor in previous arrangements such as work, lectures and other personal appointments. Choosing this time may have affected the live audience attendance, however, this is why we chose to save a publish the video onto the Facebook page. Doing this allowed individuals who missed the live steam to be able to catch up on the video at a time that best suited them.

The idea for our broadcast was for Fawner to perform an acoustic set of some of their music, to give people a sneak preview of what they will be seeing when they attended the live event. Also, by doing a Q&A, it allowed people to get to know the band more if they weren’t already aware of who Fawner were. Choosing the simple set up of the practice room allowed the main focus to be on the band instead of what was happening around them.

Also, as I’d managed to create a partnership with Propaganda, we made sure that the banner was seen in the shot of the live stream. I felt by adding the banner it also gave the room a little bit more character.

You can find a link to the live broadcast here – Fawner.

Overall, I was very pleased with the broadcast event, and the number of views currently stands at 180. By broadcasting the band and individuals seeing their music, I feel like this may have encouraged more people to come to the live event the day after, as we had a bigger turn out than expected. If I were to create another live broadcast, I would keep it in the same style, as I think this worked really well and was pleased with the result.



~ where is the music industry and how do we recognise it? ~

As part of our Global Ecologies module of the course, we look at different ways of perceiving music. This can be how music is made, produced and published, along with the ways we receive it.

The music industry is all around us and part of everyones day to day lives. It may not be at the forefront of what is going on, considering there are much bigger things happening, but it manages to creep into life even if we don’t always recognise it. It may be obvious, playing songs whilst working, or listening to the radio, at a club, or even just out in a restaurant. This is purely the songs that we listen to. Elevator music, waiting on the telephone or in a shopping centre are ways we may miss music because it isn’t the thing we are focusing on at the time.

But where does this come from? All around the world music is created, whether it be professionally or by someone sitting in their bedroom. Major labels such as Sony will produce songs every day, with large scale production and teamwork, releasing it onto iTunes and Spotify, compared to those independent musicians who perhaps produce a song once a month and simply release it on SoundCloud. Wherever a song comes from is where the music industry is located. This may be in places such as Los Angeles, London, New York, or maybe even a little basement in a town only the people who live in it know. This shows us that the music industry isn’t just in one place, but in fact it’s all around us.


(the dog, his piano and song are creating music, so wherever in the world he is is where the music industry is)

So how do we recognise the music industry? Simple. The music industry is represented by music itself when it is published. We recognise the industry by the products it releases. Businesses such as iTunes, Spotify, SoundCloud and YouTube is the major way those who use the internet recognise music, because it is the way a lot of people search for it. We also recognise the music labels such as Sony, Universal and Warner as being the music industry, because these are the ones who use publicity to promote themselves and the work they produce. We also see it as being the physical copy of an album, because we are recognising we are paying for a certain service.


~ prequel to the pre-crawl – st7 ~

As part of the Events Management module of the course, we must create and produce a broadcast and live event.

The general overview of our live event is to host Cheltenham’s first live band bar crawl. On Thursday 30th March, three venues within Cheltenham will be involved in the crawl, with two performers at each venue. The event will start at 7:30pm and finish at 11:30pm, with the afterparty starting at MooMoo Clubrooms event night Propaganda.

One of the bands is travelling from Weston Super-Mare, so will be an unfamiliar act to most people in Cheltenham.

This gave us the idea to do a live Q&A session and performance as our broadcast piece the day before the live event. This gives our audience the opportunity to listen to their music and familiarise themselves with the band.

Follow the link below to view our Pecha Kucha style format  presentations that give brief points about our broadcast event.